Digital Marketing Professional Certificate - DMPC

Digital Marketing Professional Certificate - DMPC

Duration:

- From: 6th of March 2018
- To: 12th of April 2018
- Tuesday and Thursday
- 12 sessions - 3 Hours per Day
- Total Duration: 36 Hours
- From 6:00 PM to 9:00 PM

Who Should Attend:

Marketing Executives, Managers, Senior Management
• Business owners
• Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
• Anyone looking to pursue a career in digital marketing

This course benefits various levels of skill and experience and will empower you
to maximize the impact of your marketing through powerful digital tools

Program outcomes:

By the end of the program, the participants will be able to:

• Increase the website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives
• Measure and optimize your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business

Outline:

Module 1: Introduction to Digital Marketing.

Module Overview
A solid understanding of the basic digital marketing fundamentals and the key concepts to prepare the beginner to better understand and evaluate tactics and to know how to personalize their marketing efforts and target their relevant segment with more precision and through continuous personal experience to their customers.

Module 2: Social Media Marketing

Module Overview:
Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. creating and sharing content on social media networks in order to achieve your marketing and branding goals.

What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use social media?
What message do you want to send to your audience with social media marketing?

Social media marketing can help with a number of goals, such as:
Increasing website traffic
Building conversions
Raising brand awareness
Creating a brand identity and positive brand association
Improving communication and interaction with key audiences


Module 3: - Search Engine Optimization (SEO)

Module Overview
You will have a strong understanding of what search engine optimization is, why it’s valuable and important for brand to achieve better results through organic search and how to get great results in an ever-changing SEO environment with applying solid research and analytics-based strategies and a variety of techniques

Module 4: Pay Per Click Advertising (PPC, AdWords)

Module Overview:
Pay-per-click search engines allow you to be listed at the top of search results quickly, you will learn how to write and target ads, tracking your competitors, and doing deep keyword research before jumping in and to launch your first campaign. It'll show you how to go from ZERO to having a campaign that's life and driving relevant traffic. PPC (Pay Per Click) advertising allows businesses to reach highly targeted audiences by running campaigns through sponsored ads on search engines and websites. With PPC ads, you can reach prospective customers at every point in their buyer’s journey, based on the specificity of their search terms.


Module 5: Email Marketing.

Module Overview.
Learn the basics of email marketing. Understand the foundational concepts of direct online marketing and learn to develop effective email marketing strategies. helps them devise effective marketing strategies using emails. Techniques to improve traffic, visibility, and awareness of brand or product. Marketing business through an e-mail platform. Integrate Email Marketing with your General Strategy.

Module 6: Mobile Marketing.

Module Overview
This Module will help you to gain expertise on how to use the mobile medium as a mean of digital marketing communication and how to Combine Mobile Marketing with other Channels. you will understand Mobile Advertising and Search advertising techniques as well as the needed expertise and knowledge of Mobile Marketing Measurement and Analytics

Module 7: Digital Marketing Analytics

Module Overview
Derive insights and optimize your PPC campaigns by using Google Analytics.

You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience

you will practice a step-by-step guide to creating a successful digital marketing strategy and you’ll know how to priorities to define your initiatives for success.

Where:

Egyptian Council, Dokki

Registration fee:

2600 LE instead of 3500 LE until 27th of February 2018
For students 2000 LE instead of 3500 LE until 27th of February 2018

Registration fee including:

- Achievement Certificate.
- Printed Materials.
- Notes and Pens.
- On-going Coffee Break.

For registration:

37 Mosadak St, Floor# 6
Dokki - Giza, Egypt.
Tel/Fax: +2 (02) 3748 7742
Mob:+2 (010) 2048 3878
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.egyptiancouncil.com
https://www.facebook.com/ECTD.EG

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