Marketing Research Fundamental Workshop

Marketing Research Fundamental Workshop


2 Days.
27th and 28th of January 2017
From 5 PM to 9 PM


2 days marketing research workshop to deliver practical, hands-on course covering the research process, designing a research proposal, designing appropriate research methods in addition to Practical tools and techniques for marketers and sales staff.

Who Should Attend?

This is a fundamental program discovering the marketing research industry and process, discussing the core steps of the marketing research, it is designed for students and fresh graduates, senior level or anyone interested in marketing and marketing research can attend this program.


Introduction and Definitions.
Marketing Research Vs Market Research.
Purpose of Marketing Research.
Marketing Research Process.

-    Establish the needs.
-    Define the Problem.
-    Establish objectives.
-    Research Design.
-    Identify information types and resources.
-    Determine methods of data collection.
-    Collect Data.
-    Data Analysis.

Primary and secondary data.
Qualitative and Quantitative Research.
Focus Groups
Surveys and reports.


Greek Campus, Bab El Louk

Registration fee:

450 LE instead of 700 LE until 24th of January 2017

Registration fee including:

Attending the workshop

Coffee break

Attendance certificate

For registration:

Office #112 - Greek Campus
28 Falaki St., Bab El Louk, Cairo, Egypt
Tel: +2 (02) 2792 9539
Fax: +2 (02) 2792 9539
Mob:+2 (010) 2048 3878
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